The old saying goes, all you really need to know you learned in kindergarten. While I’ve always thought that made a good bit of sense, it really hit home today as I watched executives from the long-running children’s show Sesame Street present at the Cannes Lions International Festival of Creativity. Their premise? Change the world…
Do you ever have one of those ideas that pops into your head, so you stop everything to write it down before you lose it? (Or, in this case, type it out in a Google Doc because you’re a millennial in a mobile office environment so pen and paper is a thing of the past…)…
The early years of the new millennium witnessed a digital transformation, the impact of which I believe will rival that of the industrial revolution. While people have and should hope this movement will bring us closer together, research has shown that it has, in many ways, left us more disconnected than ever. And it happened…
Don’t think you’re a data person? Turns out you already use analytics in your everyday life. Find out how you can understand and tap into your inner data analyst.
Everyone seems to want videos for their content these days. But is video always the best way to get your message across? We examine why the pen may be mightier than the camera.
Earth Day 2019 has seen a social media news cycle full of climate optimism and forward-looking action from a collection of the world’s largest brands.
The 2018-2019 NFL Season ended with perhaps the least surprising headline: New England Patriots are Super Bowl Champs. Again. But the season started with a wholly original headline: Former QB Sparks Controversy in New Nike Ad. When Nike released a TV spot in early September 2018 featuring Colin Kaepernick, the sports apparel company was gambling…
We are welcoming two highly accomplished brand reputation and corporate social responsibility practitioners so we can further develop these areas with the same strategy and excellence that has marked our firm.
We are now living in what has become defined as the Information Age. Just as the Industrial Revolution catalyzed the Industrial Age, the Digital Revolution has sparked a new environment characterized by Big Data and digital communications where information is hitting consumers at a constant and overwhelming clip.
“You can’t expect creative people to continue being creative when you have them working more than 40 hours a week.” This statement was something that KWI’s founder said to me in my final job interview.