By Jeff Cochran Much like parenting, the stock market and folding a fitted sheet, there is no instruction manual for preparing your employees to work in the COVID-19 (or even post-COVID-19) world. It has been more than 100 years since a pandemic like this has taken hold in our nation. Considering how much business operations…
By Jeff Cochran I want to get this out of the way first: Yes, you have a lovely voice. Your parents were right. Don’t ever let anyone tell you otherwise. But that doesn’t mean that your voice is the right one for your company’s internal engagement and external marketing videos. As it becomes easier to…
By Celia Willis There are many ways we could describe 2020, but if I had to pick one word, it would be “raw.” The year began with the world literally on fire, with flames devouring the precious Australian wilderness. Not long after, COVID-19 began to spread with similar veracity, crossing borders unchecked, uncontainable. Quarantined, we…
By Janna Dawson Public relations professionals know that effective pitching is an art – not a science. With COVID-19 coloring just about every story told since March, it’s more important than ever to understand how the pandemic is impacting media before you reach out with a story idea or a press release. Newsrooms have faced…
By Jasmine Agyemang The series of events that have characterized 2020 are causing substantial change within the workplace, which is why it’s more important than ever for employers to check in with their teams. Giving employees a voice by seeking feedback, evaluating responses and taking action accordingly fosters a stronger community that is ultimately better…
By: Jessica Merrill Have you ever quit your job because of a bad boss? According to a poll from Gallup, 75% of workers who voluntarily left jobs did so because of their managers. Any CEO will recognize how bad this is for the bottom line; the Society of Human Resource Management (SHRM) states that a…
By: Brina Barrett In an age of globalization and social media, our society is more connected than ever. Yet, given the current state of the world, we’ve had to adapt to connect from a distance, and this shift in how we work will have lasting impacts on how we communicate well beyond COVID-19. Enter: Video…
Published in the Atlanta Journal Constitution on May 26, 2020. By: Celia Willis Almost overnight, a new specialty has emerged in professional services: Wellness for remote workers. Salesforce, Axis Bank, Google, Nike and Microsoft all are hosting online meditation sessions for their thousands of human resources now working from home. (I personally lead meditation sessions…
By Jasmine Agyemang How many times have you heard the phrase “the new normal” since COVID-19 began? While some of us are still adapting, it’s time for leaders and communicators to look at the next normal. A crisis can cause tunnel vision with leaders only focusing on the here and now, so it makes sense…
By Brenna Chambliss Building community in the workplace has been a very different experience over the last two months – take it from KWI, a company of relationship-driven individuals who thrive in group settings. Community is more than a feel-good activity – it’s critical to an organization’s success. According to a recent Society for Human…