By Celia Willis Almost overnight, a new specialty has emerged in professional services: wellness for remote workers. Salesforce, Axis Bank, Google, Nike and Microsoft all are hosting online meditation sessions for their thousands of employees now working from home. Supporting workforce wellness shows employees you care and contributes to a company’s overall success by increasing…
By Claire Per-Lee By now we’re all settling into a new normal due to the COVID-19 pandemic. And to be fair, you’re probably tired of hearing about the “new normal” brought on by these “unprecedented times.” We get it. However, despite communication fatigue and all the overused buzzwords, the reality is that businesses across industries…
Published in the Atlanta Journal Constitution on April 27, 2020. By Celia Willis Within hours of the 9/11 attacks, the queue at Red Cross blood donation centers wrapped around the block, long-estranged family members headed home for supper, and America’s churches were filled to overflowing. Our instinct, when threatened, is to seek each’s company. To…
Communication is the cornerstone of every business. How companies respond and what they say can shape their brands for better or for worse. Strong communication can inspire change, create action and influence communities around you, while poor communication has the power to tarnish your brand or sever relationships with core audiences. While what you communicate carries a…
Remember the days of coveting a chance to work from home? Funny how within a matter of weeks the idea of those in-person meetings doesn’t seem so bad anymore. These days, we’re all doing our best to work collaboratively, which for many of us means hosting our fair share of virtual meetings. According to Harvard Business Review, there…
I recently read a quote that said, “How you act in a crisis shows who you really are.” The coronavirus is a crisis like nothing we’ve seen before. We’re continuing to see how businesses and the economy are being impacted, but perhaps what is most striking to me is the social crisis it has created.…
Before COVID-19 made “sheltering in place” more than just an introvert’s ideal weekend, the word “community” evoked thoughts of gathering together, lending a hand and creating social connections with like-minded friends and neighbors. Granted, none of that has changed, but we’ve now relegated all that togetherness to cyberspace, and it happened practically overnight. The coronavirus…
An effective social media strategy is about far more than driving business. As communities battle COVID-19 together, social media allows customers, employees and stakeholders to connect with your brand. As with all elements of your communications strategy, your social media strategy needs to pivot. We’ve shared some tips on creating a community in a crisis,…
We’ve said it before – we’ll say it again. A strong, healthy community is good for business, especially with companies across the country adapting to a work-from-home model in response to COVID-19. According to Gallup, companies in the top quartile of employee engagement are 21% more profitable, 17% more productive and experience nearly 60% less…
With the coronavirus wreaking havoc on business-as-usual and teams scrambling to keep up, we compiled coronavirus-related resources in one place. From best practices to credible sources of truth, we will be continually updating our list – a guide, if you will, to COVID-19 communications. Before we get too far, consider assembling a COVID-19 task force…