COVID-19, or the coronavirus, is creating a rapidly developing public health situation impacting businesses across the world. When it comes to industry, it isn’t discriminating. As a consumer, I feel the same mix of emotions that my community feels — sadness, sympathy or frustration. But as a communications expert, these crises can be difficult to…
The coronavirus has dominated news headlines, affected workplace protocols and travel policies and caused the cancellation of hundreds of global events. No business is immune to a crisis like this one, and COVID-19 is forcing organizations across the world to engage in crisis management and communications—whether they are prepared for it or not. According to…
Trends are always changing, and this is never truer than in the communications industry. Whether you work for an agency or in-house, communicators should embrace these five key trends we expect to influence communities and businesses. 1. Brands Taking a Stand As we roll into another election year, there’s no doubt we’ll see more brands…