Originally published in PRSA’s Strategies & Tactics on April 1, 2021. By Celia Willis Have you ever had a conversation with someone who spent most of the time talking about themselves, showing little or no interest in getting to know you? It’s a pretty immediate turnoff. The example illustrates a point that is just as…
By Jasmine Agyemang Online consumption has increased significantly in the last year due to the pandemic, which makes sense. But did you know that creating a robust LinkedIn profile for company executives can actually impact the bottom line of your business? With more than 700 million users on LinkedIn, executives can build trust and attract…
By Kirsten Funk Over the last year, Corporate Social Responsibility (CSR) and Environmental, Social, Governance (ESG) initiatives have been catapulted into the spotlight among both consumers and investors. Companies are being pressed to do more than just operate successful businesses. Regardless of the scale of your CSR or ESG campaign, social media is a critical…