By Leo Juarez, Head of Creative Studios The power of video as a communications tool comes from the blending of visuals, motion, sound and story — an alchemy that can bring ideas to life and move audiences on an emotional level. But before there’s magic onscreen, there’s a script — the foundation upon which any…
By Annie Mullins, Head of Talent The challenges facing businesses the last few years have affected investment in learning and development opportunities. While some organizations value training and development more than ever, others have decided to reduce their budgets. According to a 2022 learning and development survey conducted by Training magazine and Wilson Learning Worldwide…
By Ed King, Head of Insights My team and I talk a lot about what really makes employees tick. We seem to always come back to tapping into ones’ passions and purpose at work. Personally, I have always been interested in uncovering why people behave the way they do. And my personal passion is applying…
By Lindsay Gladu, Head of Change Management A scan of headlines about the “generation wars” would have you believe your coworkers are some combination of out of touch, entitled or disloyal, depending on their birth year. A little harsh, but there’s a degree of truth underneath all the finger-pointing: Employees’ life experiences — and therefore…
By Christie Rhodes, Head of Corporate Communications Your internal communications aren’t hitting the target because the bullseye isn’t where you think it is. Knowing what your employees want to hear should be pretty simple, right? After all, you’re a communications expert and an employee of the same company. How complicated could it be? Not so…
By Ed King, Head of Insights Confucius said, “Choose a job you love, and you will never have to work a day in your life.” While the sentiment might still apply to a few people who followed their childhood dream to become an astronaut or professional athlete, most of us do work for a living.…
Originally published in PRSA’s Strategies & Tactics on Oct. 1, 2022. By Leah Gladu Have you ever experienced that awkward feeling when two families, recently joined by a wedding, have dinner together for the first time? Each family has its own rhythms, traditions and dynamics, and there’s a strong likelihood those idiosyncrasies won’t mesh, at least not…
By Angela Riley Rhetoric is at the center of most business activity. Whether we are trying to attract new customers or engage and connect internally, business relies on persuasion. The entirety of what KWI does, from internal communications to creative services, is centered around how audiences receive and understand the messages we create. Capturing your…
By Carrie Grace Irwin KWI recently hosted a gathering of HR and communications professionals for a salon titled “What’s ConNEXT? – Redefining Corporate Community.” “The lines are more blurred than ever between home and work,” KWI CEO Leah Gladu says, “and while there are best practices out there, while everyone is dealing with the same…
Originally published in PRSA’s Strategies & Tactics on Sept. 1, 2022. By Leah Gladu Thanks to the rabbit hole that is the internet, you’ll never have a shortage of inspiration when it comes to learning. Just Google “quotes about learning” and you’ll discover that learning “only stops at death” and “keeps you young.” As trite as some…