Sticking to a Plan: How to Communicate Messages that Matter
Originally published in PRSA’s Strategies & Tactics on Feb. 1, 2023. By Leah Gladu Every year around this time, I’m reminded of how much strategic communications and New Year’s resolutions have in common. Stick with me – I promise this analogy connects. For both, it’s a great time to reset, identify annual goals and map out a strategy…