Atlanta communications consulting agency KWI, partnered with an established, global company with thousands of employees but very little communications infrastructure. What’s more: after a huge turnover of employees, there was virtually no pre-existing knowledge to help guide future content strategy.
With a small team in place, KWI spearheaded a communications plan to reach all levels of the organization, from the C-suite down. While a news bulletin existed to reach all U.S. employees, no channel existed to reach the global employee community. KWI worked with the client’s internal UX team, creating a monthly global newsletter to celebrate wins, communicate new initiatives and share important internal updates. Earning the buy-in of leaders, the newsletter featured key messages from high-ranking executives around the world. KWI managed all aspects of this initiative, from content generation and management to setting the editorial calendar to reporting monthly analytics.
Taking a comprehensive look at short-term and long-term goals, KWI mapped out key messages for the year, partnering again with the internal team to strategize on quarter-by-quarter content and execution. By working hand-in-hand with the global executive management team, KWI crafted messages to communicate important initiatives to the company at large. One particular partnership with the Chief People Officer signaled a seismic culture shift for the entire organization – a new company values framework, which KWI engineered and crafted tiered communications for to embed into organizational culture. KWI’s help in communications and marketing strategy resulted in a year-over-year 12% increase in employee engagement and their understanding of corporate initiatives, according to an employee pulse survey.
KWI also drafted award-winning nominations for executives, teams and initiatives within the company, earning the client recognition and esteem within its industry. We performed an extensive audit of the client’s social media presence, providing recommendations based on our findings. We drafted much-needed writing and branding guidelines to unify the company voice and align messaging. Finally, our consultants created case studies and reports that made it easy to share the company’s value proposition and historical business trends.
In less than two years, KWI helped elevate the company’s marketing and communications department from an afterthought to a key player in the overall business strategy of the company, giving the communications department a seat at the executive table.