COVID-19, or the coronavirus, is creating a rapidly developing public health situation impacting businesses across the world. When it comes to industry, it isn’t discriminating. As a consumer, I feel the same mix of emotions that my community feels — sadness, sympathy or frustration. But as a communications expert, these crises can be difficult to…
Trends are always changing, and this is never truer than in the communications industry. Whether you work for an agency or in-house, communicators should embrace these five key trends we expect to influence communities and businesses. 1. Brands Taking a Stand As we roll into another election year, there’s no doubt we’ll see more brands…
As public relations professionals, we understand securing a positive news story is just the first step in getting your message out to the public. What is often overlooked is the next step: How can you continue the momentum to maximize impact and elevate the conversation? Back in the day when you got a big news…