Remember the days of coveting a chance to work from home? Funny how within a matter of weeks the idea of those in-person meetings doesn’t seem so bad anymore. These days, we’re all doing our best to work collaboratively, which for many of us means hosting our fair share of virtual meetings. According to Harvard Business Review, there…
An effective social media strategy is about far more than driving business. As communities battle COVID-19 together, social media allows customers, employees and stakeholders to connect with your brand. As with all elements of your communications strategy, your social media strategy needs to pivot. We’ve shared some tips on creating a community in a crisis,…
Everyone seems to want videos for their content these days. But is video always the best way to get your message across? We examine why the pen may be mightier than the camera.
Consumers are attracted to – and often expect – personalization, constructive content, and storytelling from real people doing real things in real time.