By Jasmine Agyemang Digital communications have become essential resources for the public and, therefore, are particularly effective when it comes to connecting with your organization’s external audience. In fact, a large majority (82%) of Americans say they now get news from digital devices. Just as traditional media outlets are preparing for a future that involves…
Originally published in PRSA’s Strategies & Tactics on May 1, 2021. By Celia Willis There has been a lot of discussion around strategic planning — or, more accurately, strategic pivoting — over the last year, as businesses and organizations were thrown head-first into an endless crisis loop. Some were better prepared than others, but just…
By Jasmine Agyemang “Unprecedented” became the buzzword of 2020 when the pandemic first began to wreak havoc on everyday lives. The list of impacts for employees, businesses and consumers is significant, and the PR space is no exception. The events of the last year threw a wrench in even the most strategic communications and PR…
By Anna Morris Nine years ago, only 20% of companies published a corporate social responsibility (CSR) report. Fast forward to 2020, and nine out of 10 companies in the S&P 500 now publish a report. CSR reports have become an increasingly important way for organizations to formally explain how their operations are impacting the world.…
By Janna Dawson In his book “Outliers,” Malcolm Gladwell popularized the idea that 10,000 hours of deliberate practice was the “the magic number of greatness” to become world-class in any field. He suggests that 10,000 hours of practice was even key to The Beatles’ success. Believe it or not, the same philosophy can be applied…
By Janna Dawson Public relations professionals know that effective pitching is an art – not a science. With COVID-19 coloring just about every story told since March, it’s more important than ever to understand how the pandemic is impacting media before you reach out with a story idea or a press release. Newsrooms have faced…
COVID-19, or the coronavirus, is creating a rapidly developing public health situation impacting businesses across the world. When it comes to industry, it isn’t discriminating. As a consumer, I feel the same mix of emotions that my community feels — sadness, sympathy or frustration. But as a communications expert, these crises can be difficult to…
The coronavirus has dominated news headlines, affected workplace protocols and travel policies and caused the cancellation of hundreds of global events. No business is immune to a crisis like this one, and COVID-19 is forcing organizations across the world to engage in crisis management and communications—whether they are prepared for it or not. According to…
As public relations professionals, we understand securing a positive news story is just the first step in getting your message out to the public. What is often overlooked is the next step: How can you continue the momentum to maximize impact and elevate the conversation? Back in the day when you got a big news…
The 2018-2019 NFL Season ended with perhaps the least surprising headline: New England Patriots are Super Bowl Champs. Again. But the season started with a wholly original headline: Former QB Sparks Controversy in New Nike Ad. When Nike released a TV spot in early September 2018 featuring Colin Kaepernick, the sports apparel company was gambling…