What does “transparency” really mean?
Consumers are attracted to – and often expect – personalization, constructive content, and storytelling from real people doing real things in real time.
Coffee and CSR with the Aflac Duck
We love a lot of things at KWI. We love our dogs. We love our office swings. We love our wine. But ask anyone, when it really comes down to it, and they’ll tell you we LOVE our clients.
Know Thyself: Are you a House of Brands or a Branded House?
Organizations, like individuals, are all unique. And we know – we have longstanding relationships with some of the best brands in the world. When you are talking about the way your audiences see you, you are essentially talking about your brand.