By: Brina Barrett
In an age of globalization and social media, our society is more connected than ever. Yet, given the current state of the world, we’ve had to adapt to connect from a distance, and this shift in how we work will have lasting impacts on how we communicate well beyond COVID-19.
Enter: Video – our tried and true friend in creative, multimedia communications.
In the wake of COVID-19, video and live streaming have become more crucial to business than ever before, as it helps people stay connected, remain engaged and makes it possible for companies to adapt to the future of work beyond the current crisis.
According to HubSpot research, including video on a landing page can increase conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. What’s more, just three days after explaining something to your audience, they’re only going to remember about 10% of what you said. However, add in a visual, and people will remember 65% of your message. That’s a big difference, especially when you have something important to say.
Video is effective because it is highly engaging. It helps us better retain information and triggers emotional connection by conveying authenticity, tone, body language and visual cues. It’s one of our favorite ways to tell a story and doesn’t have to be ruled out in the current climate. In fact, we’d venture to say the current climate is even more of a reason to embrace multimedia content.
Mastering remote video production can have long-term benefits for your team or organization.
Before you invest in remote video production, here are a few things to consider:
- TARGET AUDIENCE: Clearly defining and understanding your key audience(s) will help drive the content and tone of your video.
- KEY MESSAGES: What are you trying to say and what do you want your audience to hear? Shaping your key messages will help define the video strategy, storyline and voice, and should pinpoint key takeaways for your target audience.
- DEFINE THE GOALS: The goal of your video should be to either inform, inspire or entertain – but the best videos do all three.
- WORK SMARTER, NOT HARDER: Ask yourself: Is there a way that video could help streamline our business, enhance processes or solve for pain points? Some examples of how video could solve for these include executive communications, HR or IT training videos or even visually enhanced marketing content.
- USE BEST PRACTICES: Do you have the tools, tips and resources you need to facilitate successful remote video production with your team? Consider talking points, lighting, effective equipment and even the filming environment. Click here for our remote video guide.
When done well, video can have a significant, positive impact on your communication strategy, and that’s where we come in. We specialize in multimedia production and design and would love to partner with you in the video production process from content planning and positioning to production and editing. We provide our clients the tools and coaching they need to deliver the best quality message through remote video production.
Drop us a line today. We can’t wait to get started and help you share your story.
