An international claims management company tasked Atlanta agency KWI with organizing and overseeing a global day of service for the main Atlanta support center, as well as more than 50 service projects around the world. Though this was the ninth year our client had hosted this event, it was the first year the mission of this service day so directly impacted their employee community.
KWI led a partnership between our client and Children’s Hospital of Atlanta (CHOA). Employees packed hundreds of kits for CHOA patients and families—kits included activities for children, like crafts and coloring supplies, as well as laundry supply kits for parents staying overnight at the hospital and using the laundry facilities onsite. In addition to packing the supply kits, the company donated over $200,000 to CHOA.
Dozens of employees gave up their Saturday morning to participate in this volunteer initiative. In addition to providing tangible value for CHOA, the event proved to be one of the most successful in the client’s history: 100% of participants said they felt satisfied or very satisfied with the service day, with 82% rating the event program as very good or excellent. KWI further increased employee engagement by adding a collaborative social media platform to the communications strategy, which allowed employees from around the world to share their photos leading up to and during the event in real time.