Atlanta agency KWI was hired to help a fast-growing company keep up with the challenges of communicating business news to all of its operations around the country. A news portal existed, but there wasn’t a content strategy or a strategic plan for the portal’s functionality. Readership was poor.
Working with the client team, KWI developed processes around every aspect of this communications channel – from working across the company to gather business news to developing editorial calendars, review processes and new ways to tell stories visually. We also added analytics and performance reporting around all of the work, which in turn helped drive smarter coverage that increased readership.
Today, this news portal serves as the hub for real-time company news in a user-friendly interface.
As the portal continues to grow and improve, KWI continues to work with the client, serving as a strategic and creative partner to align all of its corporate communications around the needs of the business.