Did Video Kill the Writing Star?
Everyone seems to want videos for their content these days. But is video always the best way to get your message across? We examine why the pen may be mightier than the camera.
What does “transparency” really mean?
Consumers are attracted to – and often expect – personalization, constructive content, and storytelling from real people doing real things in real time.
Why Drinking Our Own Kool-Aid Is So Hard
A Harvard Study of Communications says it only takes seven seconds for you to make a first impression on another human being – only seven seconds. And that’s when you are a real person with a voice and demeanor and personality, face-to-face with someone else.